Spotify
Based on an actual confidential project, This outline presents the essence and core functionalities of the project whilst protecting confidentiality. The purpose of the project is to enable a creator economy within Spotify. Creators can set a price for their own work such as podcasts and sell it to subscribing Spotify users . From the user side, there needs to be clear ways to distinguish and navigate between free and paid contents, a smooth purchase flow and the ability to track their purchased podcasts.
Timeframe
Type
Year
The scope & challenge
Shaping the business model for monetisation was the biggest hurdle for this project. The initial approach was to allow users to purchase a podcast by entering a credit card or PayPaldetails. As the project progressed, a more creator-centric model was trialled. In the subscription system users received access to all of the creators' contents for as long as they subscribed to it. After further development and discussions, this system was projected to be financially deficient. The final system is based on users purchasing token packs to spend on creator contents.
The research & exploration
Competitor analysis & usability benchmarking
- Patreon
- Twitch
- YouTube Partner Program
eCommerce
- Amazon
- eBay
- Facebook Marketplace
- Gumtree
Outcome
An app design that accommodates for three key users:
Creators
- Monetisation onboarding flow
- KYB/KYC verification process
- Upload podcast contents and set a price
- Track their monetisation (podcast sales)
- Refund system
Consumers
- Filter & sort to distinguish free & paid contents
- Token pack purchase flow
- Podcast purchase flow
- Track purchases
- Refund flow
Platform Admin
- Monetisation management (e.g. revenue split)
- Moderation management (for inappropriate contents, reported users, copyright issue)
- Promotions (discounted prices for a time period)
