Spotify
Based on an actual confidential project, this case study replicates the essence and core functionalities. The purpose of the project is to enable creator economy. Creators can set a price and sell them for people to subscribe to. From the user side, there needs to be clear ways to distinguish and navigate between the free and paid contents, smooth purchase flow and the ability to track their purchased podcasts.
Timeframe
Type
Year
The scope & challenge
Shaping the business model for the monetisation was the biggest hurdle for this project. The initial approach was to allow users to purchase by entering a credit card or PayPal as the payment method. As the project progressed, we switched to a more creator-centric model by using a subscription system - where users would get access to all of the creators' contents for as long as they are subscribed to them. After further development and discussions, this was projected to not be economically viable enough so what we ended up with is a system where users need to purchase token packs to spend on the contents.
The research & exploration
Competitor analysis & usability benchmarking
- Patreon
- Twitch
- YouTube Partner Program
eCommerce
- Amazon
- eBay
- Facebook Marketplace
- Gumtree
Outcome
An app design that accommodates for three key users:
Creators
- Monetisation onboarding flow
- KYB/KYC verification process
- Upload podcast contents and set a price
- Track their monetisation (podcast sales)
- Refund system
Consumers
- Filter & sort to distinguish free & paid contents
- Token pack purchase flow
- Podcast purchase flow
- Track purchases
- Refund flow
Platform Admin
- Monetisation management (e.g. revenue split)
- Moderation management (for inappropriate contents, reported users, copyright issue)
- Promotions (discounted prices for a time period)
