The Sweet Spot
A doughnut shop that was founded by four brothers who are passionate in bringing you fresh handcrafted goods that are free of improvers, preservatives and artificial flavours. They believe in doughnuts that are just simple, relying solely on the quality of the ingredients and traditional techniques to amplify the flavour, texture and consistency.
Timeframe
Type
Year
Design research and exploration
The purpose of the website is simple - it's to enable customers buying doughnuts easily and have them delivered. The purchase flow is the core functionality, but we would also like to amplify the fun aspects that the doughnuts bring.
Sketches or wireframes
Because we decided to keep the website mechanic simple to let the focus on the purchase flow, the heavy lifting was on the visual treatment. The brainstorming and exploration revolved around the visual treatment. We played around with various visuals - colours, 3D assets, photography and iconography.
Project Results
A playful website that heroes the product through the main visuals and interaction design.
