Festival Indonesia was founded in 2005, as a collaboration project between Festival Indonesia Inc and the Consulate General of the Republic of Indonesia in Victoria and Tasmania. The main purpose of the festival is to promote Indonesian Investment, Trade and Tourism (ITT) with various programs in business conferences, cultural performances, tourism, culinary art and bilateral trade opportunities between Indonesia and Australia.
My role was to spearhead the creative preparation for all the promotional materials and documentation at the events. We built up the hype through social media channels and various print medium (posters, magazine ads, etc.).