HI! I'M RIFANDI GULTOM
A DIGITAL PRODUCER AND MULTIMEDIA DESIGNER
Design has always been a passion of mine. Throughout my journey, I've learned to see it as a way of problem-solving and creating meaningful products and services, rather than just makingeye candy. There’s beauty in taking complex problems and creating intuitive, seamless solutions.
I have over 15 years of design and content creation experience in events and promotions, multimedia for products and services, digital apps, e-commerce sites, online learning and organisational communications. I have worked in advertising agencies, design studios, in-house teams and as a freelancer for diverse organisations including Wunderman, Big Red, Blucave, Spotify, Monash College and Deakin University.
My journey started off with a passion for crafting visually stunning designs and now I've integrated a more purposeful approach to make meaningful products and seamless experiences. My goal is to bring a perfect blend of design aesthetics and functionality to digital projects.
Completed Projects
Years of Experience
Designing for user engagement in products, services and communication
My skillSET
Overview
My experience in education has given me more depth in my design approach. I have worked in-house with cross-functional teams Deakin University-wide to create and deliver innovative, online educational courses. Our project to test stackable microcredentials for higher degrees was leading-edge, utilising rigorous design methodologies and including accessibility and inclusivity as key components in every course.
Overview
I learned my skills for digital design in advertising. Working on big brands such as Ford, Kraft and BP gave me exposure to best practices in different media. The now long gone Flash banner and eDM is where I elevated my skill into where I am today.
Overview
Working in-house allowed me to understand varied design needs from the business perspective. I have created artefacts ranging from promotional materials to packaging design and video production based on a detailed knowledge of the products and services of the business. Some of my notable workplaces are Moose Toys, Kaiser Baas and BluCave.
Overview
Recently, I have specialised in designing the users’ interactions and experience of digital products and services. It is a joy to collaborate with clients, users, staff and stakeholders to identify opportunities and problems, ideate and iterate towards solutions.