RIFANDI GULTOM
A DIGITAL AND UX/UI designer
Design has always been a passion of mine. Throughout my journey, I've learned to see it as a way of problem-solving and creating meaningful products, rather than just making eye candy. There's beauty in taking complex problems and turn them into something intuitive and seamless.
I have over 15 years of experience working across advertising agencies, studios, in-house and the education sector that includes awesome workplaces such as Wunderman, Big Red, Moose Toys, Monash Colleage and Deakin University.
My journey started off with a passion for crafting visually stunning designs and now I've integrated a more purposeful approach to make meaningful products with seamless experience. My goal is to bring a perfect blend of design aesthetics and functionality to digital projects.
Completed Projects
Years of Experience
Building connection between brands and users through the products
My skillSET
Overview
In recent times, I've been specialising in the experience aspect of digital products. It sure is a joy to collaborate, identify the problems, ideate and iterate towards solutions.
Overview
I learned my trades for digital design in advertising. Working on some big brands, such as Ford, Kraft and BP, has given the exposure to the best practices around different media.
Overview
From promotional materials, to packaging design, to video production. Working in-house has allowed me to understand the design needs from the business perspective. Some of my notable workplaces are Moose Toys, Kaiser Baas and BluCave.
Overview
My experience in education has given me more depth in my design approach. Extra considerations, such as accessibility and inclusivity, are key components to every project.